OBJECTIVE
Design and execute a cohesive exhibition identity that unifies individual work into a compelling, collective showcase.
MOTION
MARKETING
MERCHANDISE &
DELIVERABLES
roles:
Poster Design: Allen Bautista, Tin Phung, Jessica Bui
manifesto
storytellers of a new age.
“Our experiences and how we project them in our work echoes the diversity of our designers. Resonating across expansive perspectives and igniting meaningful dialogue to spark inspiration. As storytellers of a new age — our minds and perspectives serve as our tools.
Celebrating the experiences and perspectives that echo in our work.”
Motion Team • Allen Bautista, Mady Jimenez, Verscye Jackson, Jessica Bui, Jillian Yee
motion
designing the motion reel
As we approached this portion of the show, we asked: who are the designers behind Echoes, what unique perspectives do they bring, and how can those voices come together cohesively?
To answer this, we met individually with each designer to storyboard their selected project. The primary challenge in developing the reel was ensuring fluid motion throughout, while crafting transitions that felt intentional and true to the character of each piece.
Marketing • Carlee Horton, Tin Phung, Dani Gonzalez, Sophia Conversano, Mady Jimenez
Photo/Video • Carlee Horton, Erik Gutierrez, Tina Moridian, Lance Randall, Verscye Jackson
designer spotlights
marketing
Our Instagram marketing created an opportunity to highlight the distinct personalities behind each designer through a series of spotlight videos.
Each designer was encouraged to express their identity—whether through location, activity, or another personal lens. Because lived experiences shape our work, this approach offered a more intimate glimpse into each designer’s process.
Merch & Deliverables • Jessica Bui, Tin Phung, Mady Jimenez, Mitra Katsuyoshi, Layla Valdivia, Yareli Moreyra, Angelo Perry Vano, Rachel Anh-tu Nguyen, Carlee Horton, Allen Bautista
echoes-to-go
merchandise & deliverables
What’s a gallery show without something to take home? This portion of the event was an opportunity to experiment, have fun, and create meaningful keepsakes that captured our time together.
The centerpiece was Archive, a 100+ page publication featuring all participating designers, behind-the-scenes imagery, and individual spreads created by each contributor. Additional pieces included stickers, keychains, and screen-printed tote bags, extending the experience beyond the gallery.
